SEO targets unpaid traffic (known as organic results), not direct or paid traffic. Unpaid traffic can come from a variety of search types, including image search, video search, academic search, news search, and industry-specific vertical search engines. The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted as they are automatically found.
Our team of SEO experts are well-versed in the latest SEO best practices and strategies, and we take a comprehensive approach to SEO that includes the following:
We identify the most relevant and profitable keywords for your business and optimize your website content accordingly.
We optimize the content and structure of your website to improve its relevance and authority for targeted keywords and phrases.
We build high-quality backlinks to your website from authoritative and relevant websites to increase your website's authority and improve its search engine ranking.
We will conduct a thorough audit of your website's technical infrastructure to identify and resolve any issues that could be holding back your search engine rankings.
We optimize your website and business listings to rank higher in local search results, which is especially important for businesses with a physical presence.