Google Analytics is a platform that can help you understand how visitors interact with your website. By tracking key metrics such as page views, bounce rates, and conversion rates, we gain valuable insights into how users interact with your website content in order to optimize it for better performance. To get started with Google Analytics, we create your account on the platform and implement the tracking code on your website. After that, we start reviewing the performance, and collect and analyze the various reports and metrics available.

One of the most important metrics to track in Google Analytics is page views. This tells us how many times each individual page on your website has been viewed over a period of time. By comparing pageviews to other metrics such as bounce rate, you can better understand how engaging your content is and make improvements where it is. needed. Another important metric that we specifically track is the conversion rate.
Conversion rate tells us the percentage of visitors who take a specific action on your website, such as purchasing a product/service or filling out a contact form.
By tracking conversion rates, we can identify areas where your site may be lagging and make changes to improve your results. ​In addition to these basic metrics, Google Analytics offers a wide range of other reports and features that help us gain a deeper understanding of the performance of an individual website. For example, it's possible to track user demographics, monitor traffic sources, and even set custom goals to track specific actions on your website. ​

​Overall, Google Analytics is an essential tool for any website owner who wants to optimize their website for better performance. By monitoring key metrics and analyzing user behavior, you'll make it easier to make data-based decisions that help you achieve your goals and increase your online presence.​